The Broad opened in late 2015 and was immediately an overwhelming success and has remained popular. The museum focuses on contemporary and postwar art, with some large and dramatic installations. More than 2,000 works of art are on display in this unique building, with a “veil-and-vault” concept. Tickets are free of charge for general admission, but these are often booked out in advance. Standby tickets are available on a first-come, first-served basis on the day of admission, but this will usually require some wait time in a line, particularly on weekends. Admissions to some special exhibitions do carry a fee. The museum was founded by Eli and Edythe Broad, who have been long time collectors of postwar and contemporary art.
The Broad makes its collection of contemporary art from the 1950s to the present accessible to the widest possible audience by presenting exhibitions and operating a lending program to art museums and galleries worldwide. By actively building a dynamic collection that features in-depth representations of influential contemporary artists and by advancing education and engagement through exhibitions and diverse public programming, the museum enriches, provokes, inspires, and fosters appreciation of art of our time. The Broad was founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum offers free general admission and presents an active program of rotating temporary exhibitions and innovative audience engagement. The Broad is home to nearly 2,000 works of art in the Broad collection, which is one of the world’s leading collections of postwar and contemporary art. The 120,000-square-foot building features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has been loaning collection works to museums around the world since 1984. The Broad welcomes more than 900,000 visitors from around the world per year.
Eli and Edythe Broad built their collection of postwar and contemporary art over the last 50 years. Believing that the greatest art collections are built when the art is being made, the Broads took to collecting art of their own time. The Broad is home to nearly 2,000 works in the Broad collection by more than 200 artists, and is one of the world’s leading collections of postwar and contemporary art. The collection features in-depth holdings of influential contemporary artists such as Jean-Michel Basquiat, Mark Bradford, Jasper Johns, Jeff Koons, Barbara Kruger, Yayoi Kusama, Kerry James Marshall, Julie Mehretu, Takashi Murakami, Robert Rauschenberg, Ed Ruscha, Cindy Sherman, Cy Twombly, Andy Warhol, and more, plus an ever-growing representation of younger artists. The museum is also home to The Broad Art Foundation, which was created in 1984 as a pioneering lending library dedicated to increasing public access to contemporary art through an enterprising loan program. The foundation has made more than 8,500 loans to over 500 museums and galleries around the world.
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